A global campaign for Virgin Active promoting a new brand positioning.
Production Company That Thing
Directors Mark Williams and Joe Weir
Producer Hayley Hyland
Post Production The Mill
"This comforting message is conveyed in a charming, mildly bonkers spot directed by Mark Williams and Joe Weir." Shots
"Virgin Active's playful campaign offers a more honest approach to exercise as people undertake their New Year's resolutions." Campaign
"Virgin Active gets realistic about your new years gym resolutions." Ad Age