Virgin Active "Enough"


A global campaign for Virgin Active promoting a new brand positioning.

Production Company That Thing

Directors Mark Williams and Joe Weir

Producer Hayley Hyland

Post Production The Mill

"This comforting message is conveyed in a charming, mildly bonkers spot directed by Mark Williams and Joe Weir."  Shots

"Virgin Active's playful campaign offers a more honest approach to exercise as people undertake their New Year's resolutions." Campaign

"Virgin Active gets realistic about your new years gym resolutions." Ad Age